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Forty of the most-asked questions about Google Ads management, industries, locations and pricing. Click any question to expand the answer — or search to jump straight to yours.

Showing 40 of 40 questions

Google Ads Services

Management, PMax, contracts & account ownership

10 questions
A flat monthly fee (typically $1,500–$5,000/month), 10–20% of ad spend, or a hybrid — scaling with account complexity. No setup fee and no long-term contracts; you approve the exact number in writing before anything starts.Full answer on the topic page
Quick wins from fixing tracking, structure and wasted spend appear in the first 2–4 weeks. Stable, compounding scaling typically takes 60–90 days of structured testing. One client went from a banned account to $600K in revenue in 4 months.Full answer on the topic page
Audit, conversion tracking, campaign build and restructure across Search, Shopping, Performance Max, YouTube, Display and Remarketing, feed optimization, bid strategy, creative, landing page CRO, weekly optimization sprints and revenue-tied reporting.Full answer on the topic page
No — every engagement is month-to-month. Results should keep you, not paperwork. Most clients stay for years because the account keeps improving.Full answer on the topic page
Named senior strategists only — operators who have personally scaled brands past $100K/month in ad spend. Your account is never handed to a junior or rotated between teams.Full answer on the topic page
Always. Your account, your data, your audiences, your creative. We work inside your ad account — never inside an agency-owned MCC you can't leave.Full answer on the topic page
Search gives keyword-level control over high-intent queries. PMax uses Google's automation across Search, Shopping, YouTube, Display, Discover and Gmail for maximum reach — but only performs as well as the feed, assets and audience signals you feed it. Most scaling brands need both.Full answer on the topic page
By default PMax can serve on brand terms and claim those conversions, inflating its apparent ROAS. We apply brand exclusions and account-level negatives so branded demand stays in a dedicated Search campaign where it belongs.Full answer on the topic page
At minimum: 15+ headlines, 5+ descriptions, landscape/square/portrait images and at least one video per asset group. Our creative service produces these on a weekly cadence if you don't have them.Full answer on the topic page
Yes — that's most of our work. We start with a forensic audit, fix the leaks in the first 30 days, then rebuild and scale. For suspended accounts we handle policy recovery too — Peakros came to us banned and hit $600K in 4 months.Full answer on the topic page

Industries & Verticals

Legal, restricted verticals & niche playbooks

10 questions
Competitive practice areas like personal injury typically need $10K–$50K/month per market — PI clicks can exceed $200 in major metros. Family, immigration and bankruptcy run profitably at $3K–$10K/month. Manage to cost-per-signed-case, never cost-per-click.Full answer on the topic page
Run both. LSAs ('Google Screened') sit above everything and charge per lead, but volume is capped. Search campaigns scale further with full control. We layer LSAs for immediate lead flow while Search compounds.Full answer on the topic page
Call tracking with recording and qualification scoring, form-to-CRM integration, and offline conversion imports back into Google Ads — so Smart Bidding optimizes toward signed cases, not tire-kicker form fills.Full answer on the topic page
Yes, when run by people who know the rules. We write copy within state bar advertising guidelines — no prohibited guarantees, required disclaimers present, testimonial rules respected.Full answer on the topic page
The best fit combines verifiable legal PPC experience, cost-per-signed-case tracking, bar-compliant copywriting, month-to-month terms and named senior staff. We compare ourselves honestly against real alternatives on the buyer's guide page.Full answer on the topic page
Legal-only agencies know the terminology; performance agencies know the math. The strongest option is a performance agency with documented legal-vertical processes — case-value modeling, call scoring, bar compliance.Full answer on the topic page
Yes — within strict limits. Many peptides fall under unapproved-pharmaceutical or speculative-treatment policies, so ads must avoid prohibited claims, target eligible jurisdictions, and follow healthcare policy to the letter. Campaigns engineered around this run profitably for years.Full answer on the topic page
Peptides and research chemicals, supplements, CBD/hemp, weight-loss, intimate wellness, alcohol alternatives, certain financial products — anything touching healthcare claims. Each platform defines it differently; what's rejected on Meta may run fine on Google with the right structure.Full answer on the topic page
Usually, yes. We audit the suspension reason, fix the root cause (claims, billing mismatches, verification), file the appeal with proper documentation, and rebuild with policy hygiene so it stays live.Full answer on the topic page
Done badly, yes. Done well, no — the skill is selling the outcome within allowed claims, then letting the landing page (which has more compliant room than the ad) do the persuasion. Our restricted-vertical funnels routinely match the aggressive funnels that got accounts banned.Full answer on the topic page

Locations

Local markets, budgets & coverage

10 questions
It varies sharply by metro and vertical: Houston/Dallas PI legal terms can exceed $150–$200 per click while eCommerce terms run $1–$3.50. Most Texas clients invest $8K–$40K/month in spend plus management. The state page has the full metro-by-vertical table.Full answer on the topic page
We operate as a distributed senior team with clients across Austin, Dallas, Houston, San Antonio and beyond. Strategy calls run on your timezone; reporting is async-first with weekly video breakdowns.Full answer on the topic page
Legal, healthcare, home services, eCommerce and SaaS — Texas's fastest-growing ad verticals, each with its own playbook and per-metro campaign structures.Full answer on the topic page
Austin's tech density pushes CPCs above national averages: B2B/SaaS terms often run $8–$25+, local services $15–$60, legal terms $25–$180. Most Austin clients invest $8K–$30K/month. The Austin page breaks it down by niche.Full answer on the topic page
Yes — Austin's SaaS corridor is core to our B2B practice. Demo-booking funnels, competitor conquesting and lifecycle-aware bidding are standard plays for our Austin software clients.Full answer on the topic page
Round Rock, Cedar Park, Georgetown, Pflugerville, San Marcos and the broader metro — each with its own geo-targeted campaigns and budgets, not one metro-wide blob.Full answer on the topic page
Expect $60–$180+ on Austin personal-injury terms and $25–$80 on family and criminal defense. A competitive Austin PI budget starts around $12K–$25K/month; other practice areas run profitably at $4K–$10K.Full answer on the topic page
Yes — Local Service Ads with Google Screened are fully available across the Austin metro for most practice areas, sitting above traditional ads. We typically launch LSAs for immediate lead flow while Search builds.Full answer on the topic page
Yes — downtown, Round Rock, Cedar Park and the suburban ring each run as separate campaigns with their own budgets, bids and reporting.Full answer on the topic page
All 50. State and city pages carry real local market data — CPC ranges, competitive landscape, localized proof — not find-and-replace doorway copy.Full answer on the topic page

Pricing & Choosing an Agency

Fees, budgets, tools & how to pick

10 questions
Flat fees are predictable and work well under ~$50K/month; percentage models scale the agency's incentive with your growth at higher budgets. We offer both and recommend whichever is cheaper for your situation — in writing, before you sign.Full answer on the topic page
No. Onboarding, tracking setup and the initial restructure are included in management. We earn the ongoing fee by performing, not by charging you to start.Full answer on the topic page
We typically work with brands spending or ready to spend $10K+/month on ads. Below that, our course and free tools will get you further than an agency fee would — we'll tell you honestly which side of that line you're on.Full answer on the topic page
Most SMBs spend $1,500–$10,000/month; competitive eCommerce and legal accounts run $10K–$100K+. Average search CPCs range from $1–$4 in low-competition niches to $50–$250+ in legal and finance. The cost guide has the full industry table.Full answer on the topic page
For most commercial niches, no — $300/month rarely buys enough clicks to exit the learning phase or reach statistical significance. It can work for very low-CPC local terms, but plan for $1,500+/month to learn anything reliable.Full answer on the topic page
Compare five things: who manages the account (named seniors vs juniors), what they optimize for (revenue vs clicks), contract terms, account ownership, and proof with real numbers. Our comparison page scores the shortlist on exactly these.Full answer on the topic page
Pick the account team, not the logo. Ask every candidate who will personally run your account and how many accounts they carry. A boutique with senior operators beats a big agency's junior pod — and vice versa.Full answer on the topic page
Yes — 100% free, no email required to see your grade. For the account-level version graded on real data, request the free audit — also free.Full answer on the topic page
Four inputs that predict account health: conversion tracking reliability, account structure discipline, search-term hygiene cadence, and landing page conversion strength — the four leaks we find in almost every audit.Full answer on the topic page
A senior strategist reviews your structure, tracking, search terms, auction insights, feed health and landing pages, then records a video walkthrough of the biggest leaks and the exact 30-day fixes. Delivered in 2 business days, free, zero obligation.Full answer on the topic page
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