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Search Ads
Keyword-level control for branded and high-intent demand PMax shouldn't touch.
Search Ads
Google Ads Sub-Service
Performance Max Management That Actually Performs
PMax is a multiplier on good inputs and an incinerator on bad ones. We engineer the feed, asset groups and audience signals it runs on — with brand-exclusion guardrails so it stops taking credit for conversions you'd have won anyway.
✓ Google Partner
5.0-rated
$25M+ managed
The Service
What Performance Max Management Includes — and Who It's For
Performance Max management is the engineering of Google's all-channel campaign type: feed optimization, asset group architecture, audience signals, brand-term guardrails and weekly search-term mining — so automation scales your margin instead of your waste. Best for: eCommerce and lead-gen brands spending $10K+/month who want scale beyond keyword-targeted Search.
Deliverables
What's Included
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Feed & Merchant Center
Feed optimization, title/attribute enrichment, disapproval fixes, GMC policy health.
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Asset Group Architecture
Asset groups segmented by product margin and audience intent — not one dumping ground.
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Audience Signals
First-party lists, customer match, and custom segments that steer the algorithm from day one.
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Brand Guardrails
Brand exclusions and negative keywords so PMax stops claiming branded conversions.
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Weekly Mining
Search-term insights, placement reports and asset performance reviewed every week.
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Revenue Reporting
Live dashboards tied to your P&L — PMax ROAS reported net of branded demand.
Process
Our PMax-Specific Sequence
Audit the feed
Everything in PMax flows from the feed. Titles, attributes, images and GMC health first.
Structure asset groups
Segmented by margin and intent, with creative built per segment.
Load the signals
First-party audiences and custom segments steer automation before spend ramps.
Launch with guardrails
Brand exclusions, URL expansion rules and budget caps set before go-live.
Mine & scale
Weekly search-term and asset mining; budget graduates to winning segments only.
Proof
PMax Results, Net of Vanity
$150M+Tracked client revenue across managed accounts
$600KIn 4 months for Peakros — PMax-led rebuild after a ban
+169%New-customer revenue for Mirai Clinical in <2 months
$25M+Ad spend managed profitably
Why Us
Why Brands Trust Us With the Black Box
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Senior operators only
PMax punishes inexperience. Your account is run by strategists who've scaled brands past $100K/month — never juniors.
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Month-to-month
No lock-ins. If the black box stops performing, you can walk — that's the accountability we want.
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Your account, your data
Everything lives in your ad account. Signals, audiences and learnings stay with you forever.
Pricing
What Drives PMax Management Cost
It scales with ad spend and feed complexity — SKU count, asset groups, markets. Flat monthly fee or 10–20% of spend, quoted after your free audit. No setup fee, no contract.
Measurable lift in 90 days — or month 4 is on us
If PMax doesn't show measurable improvement in blended ROAS within 90 days of our rebuild, we work month 4 free while we make it right.
FAQ
Performance Max FAQs
Performance Max is Google's all-in-one campaign type that serves ads across Search, Shopping, YouTube, Display, Discover and Gmail from a single campaign, driven by automation. Search campaigns give you keyword-level control; PMax gives you reach. Most scaling brands need both — structured so PMax never cannibalizes branded Search.
Yes — when the feed, asset groups and audience signals are engineered properly. PMax is a multiplier on good inputs and an incinerator on bad ones. With a clean Merchant Center feed and strong creative, it's usually the single biggest scaling lever in the account.
Both. Standard Shopping gives you query-level control and priority overrides; PMax extends reach into YouTube, Display and Discover. We typically run PMax as the scale engine with Standard Shopping carved out for margin-critical SKUs.
Because by default PMax can serve on brand terms and claim those conversions — inflating its apparent ROAS. We apply brand exclusions and account-level negative keywords so branded demand stays in a dedicated Search campaign where it belongs.
It scales with ad spend and feed complexity — a flat monthly fee or 10–20% of spend, quoted after a free audit. No setup fee, no long-term contract.
Yes. We audit the asset groups, signals, feed and search-term insights first, then restructure without resetting the learning phase where possible.
At minimum: 15+ headlines, 5+ descriptions, landscape/square/portrait images, and at least one video per asset group. Our creative service produces these on a weekly cadence if you don't have them.
Next Step
Is PMax Scaling You — or Taking Credit for Your Own Brand?
Find out in a free audit. We'll show you exactly what PMax is claiming, what it's actually driving, and the structure we'd rebuild.
- Brand-cannibalization analysis included
- Delivered within 2 business days
- No contracts, no obligation