Free Tool

Free Google Ads Performance Grader

Q: Is the Google Ads Grader really free?

Yes — 100% free, no email required to see your grade. If you want the full account-level version (real data, not sliders), that's the free audit, also free.

Q: How accurate is a slider-based grade?

It's a directional self-assessment, not a substitute for account data. The full audit version pulls your actual structure, tracking and waste metrics from your account — request it below if you want the real number.

Q: What does the grade measure?

Four inputs that predict account health: conversion tracking reliability, account structure discipline, search-term hygiene cadence, and landing page conversion rate. Weighted roughly equally — they're the four leaks we find in almost every audit.

Q: Who built this tool?

More Than Scaling — a Google Partner agency that's managed $25M+ in ad spend. The scoring logic mirrors the first-pass checklist our senior strategists run on every new account.

Grade your account's fundamentals in 60 seconds. Four sliders, one honest letter grade — the same first-pass checklist our senior strategists run on every account we audit.

Conversion tracking reliability 50

0 = no idea what's tracked · 100 = revenue-verified, deduplicated, offline conversions imported

Account structure discipline 50

0 = one campaign does everything · 100 = intent-segmented campaigns, brand isolated from PMax

Search-term hygiene cadence 50

0 = never reviewed · 100 = weekly mining with negative-keyword builds

Landing page conversion strength 50

0 = homepage for everything · 100 = dedicated, tested pages per intent

50/100

Get My Real Grade — Free Full Audit

How It Works

What the Grade Actually Measures

📏

1. Tracking

Every optimization decision is only as good as your conversion data. Broken tracking = Smart Bidding optimizing toward ghosts.

🏗️

2. Structure

Intent-segmented campaigns with brand isolated from PMax. One blob campaign can't be optimized — only spent.

⛏️

3. Hygiene

Weekly search-term mining is where 25–40% of wasted spend gets recovered. Skipped weeks compound.

📈

4. Landing pages

At any CPC, doubling conversion rate halves your acquisition cost. Ads can't fix a page problem.

Benchmarks

What a Good Score Looks Like

From accounts we audit and manage — where each grade typically lands, and what it costs you.

Grade	Score	Typical state	Typical recoverable spend
A	85–100	Elite structure, clean tracking, weekly hygiene	<10%
B	70–84	Solid base, gaps in PMax guardrails or CRO	10–20%
C	50–69	Runs, but drifts; tracking partially broken	20–35%
D	30–49	Blob campaigns, stale negatives, weak pages	35–50%
F	0–29	Critical structural failure — stop and rebuild	50%+

Trust

Built by the Team Behind $25M+ in Managed Spend

The scoring logic mirrors our real audit checklist. Powered by our Google Partner-certified senior team — the same operators behind $150M+ in tracked client revenue.

✓ Google Partner 5.0-rated

FAQ

Google Ads Grader FAQs

Is the Google Ads Grader really free?

Yes — 100% free, no email required to see your grade. If you want the full account-level version (real data, not sliders), that's the free audit, also free.

How accurate is a slider-based grade?

It's a directional self-assessment, not a substitute for account data. The full audit version pulls your actual structure, tracking and waste metrics from your account — request it below if you want the real number.

What does the grade measure?

Four inputs that predict account health: conversion tracking reliability, account structure discipline, search-term hygiene cadence, and landing page conversion rate. Weighted roughly equally — they're the four leaks we find in almost every audit.

Who built this tool?

More Than Scaling — a Google Partner agency that's managed $25M+ in ad spend. The scoring logic mirrors the first-pass checklist our senior strategists run on every new account.

🧮